A book is many things but also a product that comes to market after a process involving several professionals . From the author to the reader, we synthesize that path in 13 sections
1. The author
Joan-Lluís Lluís: "The most important moment of the year"
He arrived from France a week before Sant Jordi, and is installed in the hotel, where he writes in bed at the moments free that leave the presentations of Jo soc aquell that will kill Franco, Sant Jordi award. "Every time there are more previous acts, several days, signatures … and everything ends on Monday in Barcelona. It is the time of the year when I most sign, without a doubt, they even give me stacks of books in the bookstores, so that I sign future readers ". "My first Sant Jordi -remember- was late, it must have been 25 years old, in France it is something little known, even though it is the biggest book festival in the world. If it were necessary, he would come from France on foot. Just as Muslims go to Mecca, a person who loves books should come to Catalonia through Sant Jordi. If they had it in New York or London, we would be drooling. "
2. The Literary Agent
Sandra Bruna: "We are like representatives of soccer players"
"Many people do not know what our trade is -explains Sandra Bruna-, they confuse us with the editors. We are intermediaries between author and editor, like an art dealer or a representative of soccer players ". They try that the authors publish, in the best conditions, economic, of diffusion and coherence. This year, "we will have a stop at the Plaza Gal·la Placídia. The proceeds will go to the Educo oenege, which provides education and food to children around the world. " They await the visits of Alejandro Palomas, Care Santos, Víctor Amela, Emma Roca …
3. The editor
Isabel Martí: "A best seller is more difficult than a book of worship"
Isabel Martí is the owner of La Campana, which publishes only 10 titles a year but which has been the most sold of several times. Sant Jordi. "I decide what I publish. That's my advantage: you do not get an order from above taking the opposite. " The most difficult "is to know how to say no, to say yes it is very easy, there are so many books with a quality that can make you bend …". In Sant Jordi, he will eat with his partner, Josep M.Espinàs, who reissues the novel Combat de nit. "It is more difficult to publish a bestseller than a cult book, a minority, that is what anyone does", he concludes.
4- The publisher of the stamp
Albert Puigdueta: "We rely on a wide network of readers"
] Albert Puigdueta works as an editor at Random House. "We received originals, in Spanish and in a foreign language. We have trusted readers who make us reports, we have to pass several filters. There are good manuscripts but to which we propose changes so that they work better, of characters or even structure, are possibilities that we propose to the author so that, if he wants, he can make them his own. In translations, we rely a lot on our scout network in several countries, which inform us of those books of interest. "
5- The editor
Lourdes González:" There are texts that arrive untouched and others … "
Lourdes González performs, at Penguin Random House, the work of" working the texts that reach us. We take care of what we call the gut in the sector: everything between the two tapas. The correctors can make the correction merely typographical or even style, what we diagnose. It reaches us from the most unsullied to the disastrous. "
6. The designer
Loren Garciort: "A beautiful cover drives the purchase"
Designer in the Malpaso group, Loren Garciort explains that "when a book is contracted, we are documented, we are written a briefing so that we absorb all the Possible information, we met with the editor, we received marketing guidelines … We discussed the tone, whether it was shocking or classic cover, dark because it is a crime novel … We make sketches, about five cover proposals, we send them first to marketing and , once, they approve, we send two, sometimes three, to the editor to choose. In Sant Jordi people are very clear about the book they want, the covers do not influence so much, but they are an important point, driving the purchase. If there are two editions of the same book you get the cover you like. "
7- The illustrator
Agustín Comotto:" Drawing a classic is like directing theater "
" I've been illustrating books for 35 years " , says Agustín Comotto, who will sign copies of his comic 155, the Atlas of Universal Literature and others. "In the classics, like 20,000 leagues of submarine travel, you're like the theater director of a Shakespeare play. You contribute your reading, respecting the parameters that the book gives you. If the character is dramatic, it must remain so, but if it suits you, you can move the period. There are two basic elements: the characters and their psyche, and, another, the historical moment. Sometimes the psyche wins, sometimes the moment. The drama is the author who is too heavy for his personal discourse, but Verne sends me, not me, to Verne. " He signs "with the box of watercolors, I delay but I like to chat with the reader while I draw."
8 – The translator
Mauricio Bach: "I do not consult the authors, I use my weapons"
Mauricio Bach has translated dozens of authors, including the last Nobel, Kazuo Ishiguro. It welcomes that the translators already participate in the copyright and that their names appear "on the cover, or in the cover". But "the rates are still very low, for 14 pages the Swedish Academy pays you like here for a novel". He is "little in favor of annoying the author with consultations, one must use his own weapons". On Monday, he will give a class at the Ateneu, "the only thing that will make me leave, because this has turned into a circus. It's a day for the non-regulars … and it's very good. "
9. The audiobook director
Juliana Rueda: "This year there is a bet on audio"
"Sant Jordi does not alter our usual production," says Juliana Rueda, director of Miut, one of the main audiobook producers. Among his novelties, We were songs by Elísabet Benavent, with Carla Mercader and Raúl Llorens as narrators, or La amiga super by Elena Ferrante, in the voice of Mercedes Montalá. "This year there is a bet for the format, we produce more than in 2017. I would like this Sant Jordi to be useful to discover it, it already has an interesting catalog". Penguin Random House will have a stop on the Paseo de Sant Joan, between Arc del Triomf and Ausiàs March.
10 – The printer
Ismael Fàbregas: "In Spain there is a rebound of the hard cover"
Figures Ismael Fàbregas, from the Cayfosa printing company, are spectacular: last year, his company printed 28,311,574 copies of books, most of them hardcover in color (11,825,741). On Friday, they still delivered "some last minute order". If the 2009 crisis caused 40% of the production to fall and migrate from the hard top to the soft top, "four years ago there was a change: betting on an added value to the novelty and turning to cardboard, the hardcover " Each time they ask for more varnishes, smells, reliefs and "elements to compete with the screen, the great enemy, always flat."
11 – The distributor
Oriol Serrano: "My Sant Jordi ends at the end of May"
The director of the distributor Les Punxes, Oriol Serrano, moves every year, throughout Catalonia, among the books he brings to the bookstores and those he brings back, 627,179 copies. He believes that "in Sant Jordi it is impossible to sell more, everything that the cash registers have capacity to sell is sold", so he is committed to extending the days of celebration "even for practical reasons, because the same Monday with all the fuss there are certain titles that are harder to find, for me the best day to buy is 24 ". His Sant Jordi "ends at the end of May, when the unsold books come back."
12 – The bookstore
Mar Redondo: "The books occupy the toilet and cars"
For Mar Redondo , of La Carbonera, the new bookstore of Poble-Sec, is its first Sant Jordi. His establishment on Blai Street is stuffed with boxes of books, more than double the usual, in fact "we have run out of toilets for boxes," he confesses, as well as that the porters of their cars are also overflowing. In addition to the bookstore, they will have a stop in front of the Mill along with the entities of the neighborhood. "We've been surprised by people's response, and we hope they buy their books here, even if they go downtown for a walk."
13 – The reader
Itziar Carrera: "I've hooked up with clubs"  Member of the reading club of the library Francesca Bonnemaison, of about twenty people, Itziar Carrera has already commented with his colleagues, since October, titles such as Todos se van de Wendy Guerra, Solitud by Víctor Català or Al Faro de Virginia Woolf. "I read a lot, two books a week," he says. "Now we are with Claus and Lucas de Agota Kristof. I have hooked up with clubs, you find other people, of all kinds, who complete your reading, it is very enriching ". In Sant Jordi, "I buy for gift, books that I know they will like".